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Personal Branding is making sure you present the best 'you' everywhere your name appears, be it online, on your business card or on your resume.

What is Personal Branding?

Personal Branding used to include not much more than having your business cards handy. Occasionally, you might even have monogram your tailored shirt or have your name embroidered on your handbag. With the internet and the rise and rise of social media, Personal Branding has come to play a much bigger role in how we present ourselves to the outside world, especially to people who only know us by name.

Your personal brand is how you appear on social media, your resume, business cards, news mentions, blog articles… anywhere your name or anything about you is mentioned. Your personal brand is more than the sum of these parts. Your personal brand tells a story about who you are and where you’ve come from and hints at where you’re going. Ultimately, your personal brand is the means with which people remember you.

How Indie helps with Personal Branding

At Indie Recruitment, we know how to present your personality, your ambitions and your story as part of a personal brand. We’re not talking about changing who you are or changing the way you act, we’re talking about highlighting the things you want to be highlighted to the right people to tell the story you want to tell.

It’s an involved process and does involve a bit of ‘getting to know you’ talk, but at the end of it, we’ll help you polish your online presence to present your personal brand how you’d like it to be presented. More importantly, we’ll help you define your personal brand and help you determine what first impression you want to leave with people when they stumble upon you, your work or something you’ve produced.

Personal Branding & Social Media

LinkedIn, Twitter, Instagram, Facebook, Pinterest… the list goes on. We’re all on multiple social media channels whether we want to be or not. Even if you don’t have a profile yourself, chances are there is a photo of you somewhere on a friend’s profile or a mention of your name or your work. It isn’t anything to be feared. Your profiles and your mentions can be a real asset for you, personally and professionally.

We’re not going to advocate lowering your privacy filter, we believe your private life should remain private, but knowing what to make public (by choice or not) is important in controlling how your personal brand is developed online. Your profile picture, your posts, even down to the way you display your name (yes, ‘Jimmy McJimmyface’, it might be time to change) helps build a profile of you which determines your brand. We’ll help you understand this and more about developing your personal brand using social media.

The right Recruitment solutions for You or Your Business

For Job Seekers


We’ll fix your current resume or create a brand new one so you stand out of the pack.

Career Coaching

Time to put the afterburners on your career. Let us show you how to fast-track your career.

Personal Branding

We’ll polish all the places your name appears online to make sure your personal presence is an asset for your career.

For Employers


You need them? We’ll find them. We’ll sift through the dust to find the diamonds you’re looking for to fill your vacant positions.


The important stuff. Make sure you and your new hires get off on the right foot and work toward a common, known goal.

Policy Development

We’ll help you dot your ‘i’s and cross your ‘t’s to keep your organisation and your staff happy.

School Workshops

Our School program is aimed at giving students the skills they need to succeed in the workplace, from applying for and securing jobs to planning their next move.

The right recruitment solutions for you or your business.

Contact Indie

Get in touch with Indie Recruitment by emailing us, calling us, filling in the form or sending a carrier pigeon. We look forward to talking with you soon.

1300 144 980

Level 1, 142 Union Street,
The Junction, NSW, 2291